This week Yahoo CEO Marissa Mayer bought blogging platform and social media site Tumblr for an estimated $1.1 billion. Although in a company press statement Mayer promised that she would “not screw it up,” one of the major changes Tumblr users can expect is advertising.
One of the best things about Tumblr, other than a plethora of moving screen shots, is its lack of advertisements. But let’s face it; companies have to make a profit. My biggest question is what type of ads will be put on Tumblr?
Yahoo tends to cater to an older generation where as Tumblr’s target audience are Gen Y’s and Millennials. Will Tumblr start trying to attract an older crowd or will Yahoo try to be cooler? Whatever happens it’s just sad to see such a creative and personal space being diluted with advertisements. But as we all know, no space is sacred on the Internet.
A positive though is that Yahoo promises to refine Tumblr’s personalized search technology to make it easier for users to find bloggers that they will likely enjoy. The biggest problem I have with Tumblr is its search function. There is just so much out there and not enough refinement. I remember when I first created a Tumblr about a year ago I felt bombarded by categories and often had to utilize outside sources to find bloggers I liked.
Only time will tell how this relationship plays out or if Mayer will keep her promise. But one thing is for certain — expect more ads.