Almost everyone has a smart phone, most likely compete with tons of downloaded apps. I recently sat in on a discussion about which mobile apps are most useful for PR industry pros from Cision. Here is the top ten list:
Bump is like a virtual business card that allows you to swap info with people just by launching the app and then physically “bumping” your phones together. It’s perfect if you’re on a time crunch and want to make a quick connection.
This app allows you to take pictures of business cards and convert them into contacts right into your address book. The top perk to this app is that it will also show you LinkedIn profile information as well as any connections you have in common.
This is a very popular and free service that lets you store/access your photos, docs and videos anywhere and share them easily. It’s so convenient to pull files your Dropbox account from your phone and share with others on the go.
The Evernote app helps you remember your ideas, projects and experiences across all the computers, phones and tablet platforms you may use. It captures text, photos and audio and then synchs it via the cloud. These files can then be shared, edited and used to collaborate with your co-workers.
Either of these two apps are a great way to keep track of journalists’ feeds and also handy when you need to manage your Twitter/Facebook presence while travelling. As far as layouts go, it’s really a Coke vs. Pepsi thing.
Yammer is an enterprise social network service and is used for private communication within organizations and pre-designated groups. This is a private way to collaborate with your co-workers and send them messages.
7. Google Analytics (mobile)
This app gives you instant, mobile access to your Google Analytics. It’s perfect if you’re travelling but still need to report back to the office about how a post is doing.
8. Word Press
This app is compatible with almost every operating system. For this reason, it’s a great way to update any blog on the go. This is awesome if you are blogging from a trade show and want to share timely updates.
If you travel frequently, this app is a lifesaver. It basically takes and organizes all of your trip details (flight, car rental, reservations and anticipated weather) and puts them in one place where you can share those details with others and print out your tickets.
10. Media Database Apps
If you need to look up a media contact and you aren’t by a computer, it’s helpful if the media database service you use has a downloadable app. MyMediaInfo, CisionPoint and Vocus are among those that have them. Great for a last-minute pitch.
Do you have any good apps to add to this list?
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