Marketing for the security industry has always had its challenges. After all, what company really wants to talk extensively about its security? Talk with any marketing, public relations or media person in the industry and he or she will tell you that one of the most difficult things is to get customers to talk openly about their security systems.
Now, add social media to the marketing mix. We are talking about Facebook, Twitter, blogs and all the other social platforms vying for attention these days. Social media is meant to be just that – “social.” It is meant to frequently and openly communicate about a company, its products, solutions, people, events and expertise. So, it might seem that social media and the reticent world of security are not a good fit, but it would be a mistake for any tech-savvy company today to ignore its potential marketing power.
Social media is a way of showing your customers, investors, vendors and employees just who you are. It gives them a peek behind the scene, builds brand awareness and sets your company up as an industry leader.
I recently wrote about how we helped a large security systems integrator expand its digital media presence and take advantage of new marketing platforms. Whether your company is involved in security or any other high technology business looking at taking on or expanding a social media program you’ll want to read this article on SecurityInfoWatch.com. It’s a good roadmap that highlights the benefits of implementing a strong social media program and provides some valuable tips help you get started.