I’ve been working on a small campaign pitching media in the New York area this week. Normally, New York isn’t exactly my favorite market to pitch because everyone seems especially in a hurry to rush you off the phone and will promptly tell you so. Anyone who has ever worked in public relations knows the frustration of unanswered email pitches and dodged phone calls.
I’ve had a well-known-expert in the field tell me to stick to a well-crafted email pitch and leave the Twitter pitches alone. Well, as they say…variety is the spice of life. This week I got frustrated and decided to Tweet the reporters I had been trying to reach. To my surprise, three of the five people I reached out to responded to me within minutes. I used a casual yet informative approach-all within 140 characters. There really isn’t an official guide to the Twitter pitch, but I can say, any links you have that can take them back to the press release/photo/video etc… are the best, especially when you’re working with limited characters.
So what’s the moral of the story? Try it! Tweet your pitches. What’s the worst that can happen besides getting no response? Come on, we’re all used to that by now. Tell me, what experiences have you had with Twit pitching?
follow me @SaraAlsia
