It’s no secret that social media is changing the way the world does business. From new marketing tools like Facebook ads to various outreach platforms like Twitter, industry branding is changing and adapting every day.
But what group is benefitting from this the most?
Public relations professionals are one of the leading groups reaping the rewards of the social media boom. While most industries have seen widespread job loss, PR is the one field that continues to grow.
A recent report shows that PR professionals will experience a starting salary bump of 3.5 percent in 2012. Yet that’s not even the most impressive number.
From November 2009 to May of 2011, there has been a 93 percent increase in PR job listings. This, added to the expected 24 percent growth in PR jobs by 2018, makes for a promising landscape if you’re a PR professional.
Just one minute though!
Before all you PR pros get too comfortable, don’t forget about what brought you here. Social media has been a major player in PR’s growth over the past few years.
As companies scramble to capitalize on the ever-developing social media platforms, CEOs are looking more and more to their PR specialists to teach them they ways of Twitter, Facebook and so much more. This means that while the PR industry is expected to grow, we must develop with it.
So as you kick back and smile about the promising public relations growth numbers, think about what more you can be doing to improve your social media knowledge. What are the latest trends? Where is the newest breakthrough coming from?
Public relations is no longer a conventional industry. The true PR professionals recognize this and are always looking towards the future. Are you?