With the holidays in full swing it’s easy to put your business social media accounts on the back burner. However, understanding how to engage with your Twitter audience during the holidays can be of great use to your business.
Have fun with your posts
Since it is the holidays you can have more fun with your tweets. Post pictures of your office holiday party or what you are excited about for the New Year. This helps show your followers your business’/ brand’s personality. Use the hashtag #happyholidays to promote your brand with a trending hashtag. A Crimson Hexagon study showed that twitter holiday influence continues to increase until Christmas Eve. Also, try to relate your industry to the holidays. Many businesses continue right on through the holidays. Tweeting about having a happy holiday season is a great opportunity to include a link about your products and services.
Fewer tweets means more attention.
It’s true that a lot of people take off the last couple weeks December, but not everyone. Many professionals continue to work and check their social media accounts throughout the holidays. Fewer people tweeting means that your posts will get more attention. Also, work tends to slow down giving people have more time to give their social media accounts the due diligence they deserve.
Scheduling your posts
Even is you’re out of the office for the holidays you can still keep up with your social media accounts. Use a platform like HootSuite to schedule holiday tweets before you leave. It’s a great way to promote your business and/or brand while still being able to enjoy your holiday vacation.