As little as five years ago if your organization received a call from a reporter, you‘d probably think of a newspaper or TV journalist — maybe someone from a radio station.
Today, who knows where that reporter may work?
So you heave a sigh of relief when it’s not the New York Times looking into some possibly shady deals involving your company. It’s someone from an innocuous blog site you’ve never heard of. Take the call, right?
It might be better if you were “out of office” for the next hour while you do some homework on your caller. Many of today’s biggest stories are being broken by bloggers.
They may or may not have journalism degrees. They may not even be very good writers. But many are aggressive and have a curiosity that makes them potentially dangerous. What they post may be reposted again and again, eventually making its way to the “major” media.
The moral of this post is beware of the blogger. Remember, what gets posted on the Internet lives there for a long time and can be viewed by virtually anyone, anywhere in the world.
Treat Jerry at BigNews.blogspot.com with the same careful consideration you would give to any reporter. Be prepared if you are going to give an interview. You’ll be glad you did.
Pretty obviously this is the Daum Weigle, Inc. blog. We’re just another communications company out there trying to blab about us and our customers in any way that we can. We specialize in old school and new wave communications. We realize where the future is, but that doesn’t mean we don’t know where we came from (somewhere right behind that preposition). So, as far as a specialty, I don’t think we really have one, other than solid communication that works. And it all works in its own place.
Everything goes today – news releases, Twitter, Facebook – hell, even sandwich boards have their place. It’s an info centric world and as word people we find that exciting. So, that’s what we are going to talk about – talking, writing, hand gestures, signals (even smoke).
Welcome to the blog world!
Robin will be talking about a lot of things – we hope. She has a real interest in 140 words. Twitter is her thing and I am looking forward to hearing her wisdom on hashtags, lists , etc.
Meredith should be checking in on a number of subjects including her expertise in FB. She also handles most of the complaints on Facebook, so she really deserves a chance to vent herself.
And Sara is going to have some great tips on dealing with the fourth estate. She talks with reporters and editors all day long.
Jon is the Mark Twain of the group – expect some wizened observations and get ready for some real sarcasm – not for the faint of heart.
You’re going to have to stay on your toes with this group.