Working in social media can be stressful, sometimes even more stressful than it really needs to be. Maybe because a paycheck is tied to it or because we don’t want to let our bosses or clients down, but sometimes we lose sight of the main point of social media… the social part.
With so many brand messages and engagement opportunities to face everyday sometimes the mere task of being social with fans can be lost. In an effort to bring myself back to core of what we do, I often have to remind myself of the saying from the film, “Forgetting Sarah Marshall” when the main character is trying to learn to surf. His instructor tells him, “Do less.”
Turns out doing or in my case, trying less can be difficult but necessary. Trying to plug every detail in a post or fit that last period into a tweet can drive you mad and can eventually keep you from writing something simple and awesome that fans will really connect with.
So, my golden rule whenever I get flustered in the social sphere is to stop, take a step back and try less. Be social. Isn’t that the point of social media?
What do you think? What other tricks do you use to stay up on your social game?
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