Somewhere in this country there are highly creative marketing minds buzzing with hot ideas to grab headlines this summer. Here’s a great example.
Trojan, best known as a condom provider, recently added vibrators to its product line. And my hat’s off to the person or team that suggested giving them away this week from hot dog carts in New York City. Trojan used its Facebook site to provide the carts’ locations and hundreds of women — and a few men — lined up for a freebie.
Before the company could give its allotment away, the city closed down the effort for failing to have proper permits. And that really turned the local and national media loose. Headlines such as “City KOs good vibrations” are priceless.
City officials caved under the pressure and agreed to allow Trojan to continue with its plans. A day later, the “Pleasure Carts” were back on the streets — this time in the city’s meatpacking district.