Everyone’s jumping on Twitter these days with links to blogs offering advice about how business owners can use the platform to greatly increase profits.
Read them and you’ll know how many Tweets to post each day. Well, maybe you will. Some say three, others say six are better.
There are supporters of posting between 8 to 10 a.m. ET (a little early for anyone living west of Kansas), while others say 1 to 3 p.m. ET is the sweet spot. Longer or shorter tweets? They each have their supporters. Is a single hash tag enough? Are four too many?
All this points out what I’m learning from running three Twitter accounts and helping out on another — there are no one-size-fits-all solutions. Every business, every industry is different.
One tweet I read recently really hit home. A woman complained about an online job posting for marketing position that required a minimum of 10 years of social media experience. I assume that job will go unfilled for the next few years. Ten years ago there was no Twitter, Facebook, Pinterest, Tumblr, Instagram or other major social media platform.
Anyone involved in social media is still a pioneer. Run from anyone who tells you he or she knows exactly what will work for your business. Instead be ready to work with someone willing to experiment and take reasonable chances to find the program that works best for you.
There is no doubt social media can be a huge PR and marketing boost. So go ahead and read these ‘experts.’ There is a little something to be learned from each blog — including this one.
Of course, that’s just my humble opinion.
– JD
Twitter: @jdaum
