Recently I explained why multimedia is important for companies to leverage coverage in important traditional and social media… In this blog, I’ll explain how to use photos/videos to get the best results with the media and your audience.
Start at home with the company website:
The 2014 Business Wire Media Survey shows nearly 80 percent of reporters and editors turn to a company’s online newsroom when researching an organization. I can’t stress enough how important it is to keep your online space constantly updated and relevant… Have a blog section? Keep it updated with lots of photos showcasing your work and expertise. Have an online news section? Make sure you are providing video links with photos of new product and events. It isn’t a bad idea to dedicate a space to all multimedia. Collect it, organize it. Either way you choose to do it, consider your own site a deep well of information- the starting point of all that you do online.
In your press release
Another interesting statistic from the BusinessWire survey is that 90 percent of responding journalists used a press release just within the last week. That means that while journalists are seeing your content – that’s not a guarantee they will publish it. Here’s how to increase the chances that they will:
When distributing a release on:
· A groundbreaking: include a photo/video link showing the ground breaking/new facility
· A product release: include photo/video link demonstrating product
· An event: include plenty of action shots/key people
I advocate using photos/videos for good reason – reporters are more likely to see and use your news if there are accompanying visuals. This touches back on the fact that we’ve become a highly visual society. Pictures are like shiny objects, they catch our attention and encourage us to click and explore.
On social media
At Daum Weigle, our experiences adding photos in social media – particularly Twitter – have been very positive. When we use more photos on our @dwpr and @Security_Update accounts, our analytics reflect more interest from our followers. A good general rule of thumb: try to include/feature at least one photo in the Facebook/Twitter daily rotation. And don’t forget LinkedIn and Pinterest if they apply to your client’s business. The photos will get more attention, which is what you are after, right?