Job searching – no one loves it but everyone must do it. Whether you are just starting after college or are a tenured professional, job searching and networking is a skill set that we all must master.
Now I know what you’re thinking. But don’t cringe. This is an opportunity.
As a new addition to the Daum Weigle team, I recently had the privilege of experiencing the challenges and opportunities of networking firsthand. Yet even after weeks of developing the craft, I realized that there is no how-to rulebook out there on the best ways to utilize social media.
Some say avoid it completely. Others embrace it without any sense of tact. I say make it an instrument in your growing arsenal for success.
First, we must recognize that our online personas are just as capable of making a lasting impression as are face-to-face interactions. Once here, we can start building our stories and connecting to the world.
Whether it’s a blog, a Facebook page, Linkedin or just a few characters each day via Twitter, tailor your writing and media posting to the type of people you want to attract.
Sure, you can protect certain aspects. Who doesn’t cherish their personal interactions? Just don’t hide completely.
Social media is your opportunity to connect with other professionals who you may not otherwise meet. Research your audience. Connect through similar interests. Layer your interactions over multiple platforms.
Start with the arenas that your target companies and audiences operate in. Do they have a Linkedin page? A Twitter profile? Identify what they are talking about and connect with them across those mediums. Then convey your story through what you write. Post about mutual interests and newsworthy topics. Initiate the dialogue and build those connections.
This is the world we live in and companies are increasingly looking towards the online world to see who the next great leader will be.
Whatever the topic, whoever the professional, don’t be afraid to tell your story. Just as you would present your skills in an interview or chat-up other professionals at a networking event, do the same in the online world.
This is your chance to make an impression. Don’t waste it.
