Monthly Archives: August 2011

New Daum Weigle Website is Live

We are proud to reveal the launch of our newly revamped Daum Weigle company website at www.daumweigle.com. Our new site is cleaner, more organized and showcases some of our best case studies on social media, traditional media and creating new markets.

With the help of Brenna from Creative Cellar, Daum Weigle was able to create a fresh new site making it even easier to find information about the company and our work.

So take a minute to cruise the new site and tweet us @dwpr to let us know what you think.

Enjoy!

Facebook Guide for Beginners

By now, you’ve probably heard of the popular social media site, Facebook. It was designed by Harvard student Mark Zuckerberg in his college dorm room and has changed the game of communications throughout the world. If not, have no fear; I’ve compiled a guide with all you need to know about Facebook to get started.

Learn these basic terms and you will be a Facebook master in no time.

Profile-

To create an account on Facebook, first create a profile for yourself by adding in your name and some personal information. You can choose to upload a profile picture to help personalize your account.

Status/ Update/Post-

These terms are used interchangeably to describe what you share in the “What’s on your mind?” box. Any text, photo or video you post to Facebook can be called one of these terms.

The Wall-

Every profile has a “Wall,” this is where posts will appear after you type them into the “What’s on your mind?” box. Enter what you want to appear as your status, such as “Beautiful day in San Diego!” and press the “Share” button.

News Feed-

The News Feed aggregates your friend’s statuses and also the statuses of any Pages you have liked. The News Feed can be sorted by “Top Posts,” which will display the most popular posts, as well as “Most Recent,” which will display posts in chronological order.

Pages-

Facebook Pages are similar to a Facebook Profile, but are intended for companies, organizations, brands, local businesses, public figures, causes or a community. Facebook Pages have walls and can post updates, photos, links and video. Pages are also customizable and can be built out to act as mini-webpages, with games, shopping, forums and more.

Friends-

To find friends, use the search bar at the center top of the main page. Type in the person’s name and you should be able to find them in the search results. Click on the name of the person and the grey box that says “ +1 Add Friend.” This will send a request to the person and once they confirm you will officially be Facebook friends. Facebook also has the option of using your e-mail contacts to search for friends.

Likes-

One of Facebook’s main features is the ability to “Like” a post, photo, page or status. To like a post click on the blue “Like” button under the item you like. Posts with the most “Likes” and “Comments” will appear highest in the Top News section of your News Feed.

Comments-

The Comments function on Facebook allows users to write their own comments in response to other posts or photos. Just as the “Like” function posts with the most comments will appear higher on the Top News section in the News Feed.

Groups-

Groups can be created within Facebook and each one can have a specific privacy setting, either being only open for some to join or can be made public, so anyone can join. Groups can have their own walls with the capability to message, chat, share documents and schedule group events.

Messages-

Facebook has a feature similar to email, where users can send private direct messages to friends and other users depending on the person’s privacy settings.

Questions-

Questions is a relatively new feature for Facebook, allows users to ask their friends multiple choice questions.

Photos-

One of the most popular features of Facebook is the ability to create and share photo albums. Users can directly load pictures to their profiles or to pages and can “Tag” other users in the photos. By tagging someone in a photo it will show up on their page with links to the photo album.

There are plenty of other details when using Facebook and thankfully, Facebook provides lots of great resources and (of course) their own Facebook page with lots of helpful information on getting started, protecting your privacy and the latest updates.

Twitter Guide For Beginners

So, you’ve been hearing a lot of chatter about Twitter and you’re now ready to start learning the basics. I have created a brief Twitter guide to serve as a crash course for Twitter beginners.

The best definition of Twitter comes directly from the source, “Twitter is an information network made up of 140-character messages called tweets.” Over 200 million registered users access the platform to discover and share information. Twitter boasts that those users send 155 million tweets each day, creating a powerful, real-time communication channel.

Below is a list of key terms that will help explain how the social network operates and introduce you to common Twitter lingo.

Key Terms

Handle: The username you have selected. The handle most commonly follows an @ sign. The @ sign links the handle to the user’s profile and notifies them of any mentions.

Real Name: This name can differ from your username and is featured in your Twitter profile. It must be 20 characters or fewer. Example: Our Twitter handle is @dwpr and our real name is Daum Weigle.

Follow: To follow someone on Twitter is to subscribe to his or her tweets. To Follow an account simply click on the + Follow button (see the image above).

Timeline: A live stream of tweets from everyone you are following.

Mention: When your Twitter handle is included in a users tweet. Example: “Great beginners guide to understanding Twitter from @dwpr”

Retweet (RT): When you tweet another users message to your followers. This can be done by copying and pasting the tweet adding RT @username: to the beginning or by using the RT button. Example: “RT @dwpr: Twitter Guide For Beginners”

Reply: Begins with @username and is a response to another user’s tweet.

Direct Message (DM): A private message to a user that is already following you. You can use the direct message icon or add DM or D to the start of your tweet. Note: If a user is not following you, you cannot DM them.

Favorite: Allows you to mark a tweet as Favorite to indicate that you like it or to save it for later. Favorites are represented by a star icon next to the tweet and are saved under your Favorites tab on the profile page.

Hashtag (#): Hashtags are used to categorize tweets. They help to mark keywords or topics within a tweet. Hashtags are used to identify keywords so they are easily searchable and to converse with a smaller group of users about a specific topic. You can click on a hastagged word to see all other tweets that contain that same hashtag.

Lists: Used to organize Twitter users into groups that tend to post tweets about a common or complimentary subject. Lists can be made public or private. Also, you are not required to be following an account to add them to a list.

Trending Topic: Subject determined to be one of the most popular on Twitter at the moment.

Now that you are in the know, outline your objectives and join the Twitterverse (Twitterverse: Nickname for the Twitter platform).

Have any lingering questions? Feel free to ask me!

– RGD (@RGDwyer)

(Source: Twiends.com.)

Video Killed the Radio Star, but did Facebook Kill the Ten Year Reunion?

I just came back from my ten year high school reunion; the Shelbyville High School Class of 2001 Ten Year Reunion to be exact. I hadn’t gone back home to Shelbyville, IN in a few years so I was excited to see everyone and share updates. I can’t imagine, before Facebook came along, how anybody managed to track down an entire class for a high school reunion. Facebook was the main social hub we used to organize our reunion from start to finish. Finding everyone was a breeze because Shelbyville is such small town it’s like a cult, everyone who grew up there are “friends” on Facebook, everyone else is probably living under a rock.

Using Facebook for plugging the event, tracking who was attending, who wasn’t and who paid etc… made organizing way easier than starting from scratch. While only a small group showed up for the event, I wasn’t surprised. I got a lot of feedback from people who weren’t going that would tell me, “Why go to the reunion? If I want to know what’s going on with old classmates, I’ll just check their Facebook.” Good point. But I saw it more as a jumping off point when catching up with everyone: “Hi! So you’re a model/Pilates instructor now, or you’re into graphic design, how’s that going?

I don’t think Facebook killed my ten year class reunion. Yes, I may have already known who married who, who had a trillion kids or who ended up disgustingly successful. But there is something to be said about having a cocktail with your classmates while shaking our heads saying “It’s really been ten years…

Side note: We all had such a blast together, that we decided to reunite for a 15 year reunion instead of waiting for the 20th. Here are some of my favorite photos from the reunion:

Yes, some even rocked the cupid shuffle

My old friends looked amazing, even in the Indiana humidity

We laughed and had a great time as the horses raced behind us at the Indiana Downs Racetrack

– I’m on Twitter @SaraAlisia

Time is running short. Read this now (your name here)

You remember email, don’t you? With the advent of Facebook, Twitter and other social platforms, email is often relegated to second-class citizenship. Yet it’s still a great way to reach one person or thousands with company updates, sales offers and other valuable communications.

But with most people receiving scores — if not hundreds — of emails each day, how can you increase the chances that your email will stand out in the clutter and ultimately be viewed?

It all starts with the subject line.

You’ve got eight to 10 words to grab the recipient’s attention and convince him or her that what you’ve sent is worth opening. Boring subject lines won’t do. Get fancy with symbols or cute affected spellings and your email may not survive a spam filter.

I recently read an interesting article on the American Express website that offered some good ideas for writing great subject lines. I’ll condense it here and maybe add an idea or two of my own.

  • Ask yourself if the subject line you’ve written would make you open an email. How will the email benefit the reader? Will it save money? Improve the reader’s life?
  • If you are planning a large promotional mailing, test two or three different subject lines on a small section of your list. Do this a day before the big mailing and see which elicits the biggest response. I’ve tried this and been surprised by the results. A subject line that gets an extra five to 10 percent more openings can really improve the ROI.
  • Urge the recipient to take action. Promote deadlines in order to build excitement.
  • Personalize the subject line with the recipient’s first name. Get as much relevant information as possible into the subject line. But at the same time;
  • Be concise. Cut the adverbs, articles and unnecessary adjectives.

And if you do get people to open your email be sure to provide them with interesting and valuable content so they will open your next message.

Maybe the days of email are numbered with social media offering more and more communication alternatives. But for the time being, email is still an ideal, inexpensive way to reach out to your markets. Work to make sure the subject line helps, not hinders, your efforts.

– JD

Twitter: @Jdaum