Social media has proven to be more than just a means of sharing fun videos and wasting time. It’s also an effective way to deliver important news and messages. Nonprofits and other charity organizations have taken to getting their messages out via Twitter, Facebook and viral videos, making a positive impact in the online community and beyond. While we don’t have nearly enough room to list all charities with a social presence on our site, here are three great programs using social and online initiatives to raise awareness about their causes.
It Gets Better
It Gets Better is an online community launched in response to the startling number of teen suicides and bullying in the LGBT community. The site offers over 22,000 entries of supportive and encouraging videos and stories from all walks of life including President Obama, The Baltimore Orioles baseball team and Lady Gaga.
Charity: Water is dedicated to bringing clean and safe water to people in developing nations. The site offers a variety of ways individuals can help out, with a function allowing users to create their own campaigns, instead of accepting gifts for birthdays, weddings, etc. This nonprofit recently received attention after a young girl was tragically killed in a car accident. She had just started a program to raise $300 for the charity before her 9th birthday. Since news of her heartbreaking accident, an outpouring of donations have been made to her site, totaling over $578, 859 so far.
Malaria No More
The Malaria No More organization is aimed at putting an end to malaria in developing countries. With the help of comedians these viral videos break the mold of traditional PSAs to give not only information, but also a few laughs.
Is there a cause or social good campaign you are a fan of? Please tell me about it in the comments section, I always love to hear about other social good campaigns.