Monthly Archives: March 2011

SMHID (scratching my head in disbelief)

IMO (in my opinion), social media has taken its place at the top of our cultural food chain. The absolute need for brevity in Facebook and Twitter posts and text messages have led to a variety of “initialisms” that are crossing into our everyday vocabulary. I have no better examples than “OMG“ and “LOL“ recently being accepted for inclusion in the stodgy Oxford English Dictionary, the protector of our mother tongue.

PXT (please explain that). I understand social media’s need to have a point made using fewer words and letters. And that may work reasonably well in written communication. But when it comes to speaking, I’m not so sure. How do I pronounce BRB (be right back), PMFI (pardon me for interrupting) or OTTOMH (off the top of my head)?

AFAIC (as far as I’m concerned), can’t we keep these strange groupings of letters within the social media sphere? Do they really belong in the dictionary of the English language? But TBH (to be honest), I might be open to these initialisms once they are accepted by Boggle and Scrabble on my smartphone.

Of course, that‘s just my POV. What’s yours?

-JD

Dive Right In Or Is It #TooSoon?

So, here it goes. I talk a whole lot about social media but truth be told this is my first self-authored blog. Don’t judge or better yet do.

In this industry we are constantly excited about the latest trends, the next big thing that will shake social communities. The social platforms at our fingertips seem endless and we want it all. But do our clients?

The truth is not everyone is ready to take on all that the online world has to offer. Even if the platforms are “free,” there is a need to critically analyze the pros and cons of each tool. The old persuasive saying, “because everyone else is” should never be a driving factor. Will the endeavor help you achieve your objectives, how will you measure success, do you have the resources and budget to keep it thriving, will it enhance your current social community and offer unique insight for viewers? These are all important questions.

Despite the social media hubbub it’s best to do your research and create a solid, agreed upon plan before diving in headfirst. So, tuck away your personal urge to pioneer the next great viral video and start playing to everyone’s strengths.

–RGD

Follow me on Twitter @RGDwyer

Put Down The Phone

Forgive me, this may not be focused on social media, but I need to rant.

I recently read a column about mobile phone etiquette. It offered good advice, such as not sending or reading text messages while with another person, avoiding long voice messages and dropping the “lap reading” of email or Twitter feeds (there, I brought this back to social media).

What really got to me was a response from “Paul,” who seems to think he can hold a conversation, reply to an email and consider important company business all at the same time. Anyone with him at the time should feel lucky to have one-third of his attention.

Let’s get real.

The human mind — at least mine — can‘t do justice to a conversation, an email and a business problem at the same time. Jumping from task to task is a prerequisite of today’s busy world. But to take on three important tasks simultaneously? Can’t be done.

And what’s wrong with occasionally turning off the ringer and letting voice, email and Facebook posts (social media again) collect while truly paying attention to what another human being has to say?

But if I had to have a lunch meeting with Paul, maybe I’d leave my ringer on and check email, too. What do you think?

– JD

Even the spaces count?

“If I’d had more time I’d have written you a shorter letter” is one of my favorite quotes. I’m not sure who said it first — I’ve seen it attributed to TS Elliot, Mark Twain and even a couple of French authors.

Those of us who spend our professional lives writing, understand how difficult it is to be concise. Say what you mean in as few words as possible. Spilling your guts on the keyboard won’t do.

Today’s social media requires even more discipline. No longer do we count words, now we count characters — even the spaces. Twitter messages allow you 140 characters — hence the name my partner suggested for this blog. But then if you hope to be retweeted take another 10-15 characters away. Hashtags — tighter yet.


So for all the complaints that today’s young people lack writing skills, maybe that’s not the case. They seem perfectly comfortable saying what they mean very concisely. It’s a new way of communicating.

From time to time we hope to share our ideas about communication with you. And we’d love to hear from you. Please be concise.

-JD

Let the Pontification Begin

Pretty obviously this is the Daum Weigle, Inc. blog. We’re just another communications company out there trying to blab about us and our customers in any way that we can. We specialize in old school and new wave communications. We realize where the future is, but that doesn’t mean we don’t know where we came from (somewhere right behind that preposition). So, as far as a specialty, I don’t think we really have one, other than solid communication that works. And it all works in its own place.

Everything goes today – news releases, Twitter, Facebook – hell, even sandwich boards have their place. It’s an info centric world and as word people we find that exciting. So, that’s what we are going to talk about – talking, writing, hand gestures, signals (even smoke).

Welcome to the blog world!

Robin will be talking about a lot of things – we hope. She has a real interest in 140 words. Twitter is her thing and I am looking forward to hearing her wisdom on hashtags, lists , etc.

Meredith should be checking in on a number of subjects including her expertise in FB. She also handles most of the complaints on Facebook, so she really deserves a chance to vent herself.

And Sara is going to have some great tips on dealing with the fourth estate. She talks with reporters and editors all day long.

Jon is the Mark Twain of the group – expect some wizened observations and get ready for some real sarcasm – not for the faint of heart.

You’re going to have to stay on your toes with this group.

– CW